No single raindrop
I might offend some folks, but in my opinion the promotional products industry is missing the opportunity to show the power of our branding medium.
Is the perception some have of our marketing medium our fault? Clearly, there are suppliers and distributors who are creative and innovative in how they reach the marketplace, but are these the exception and not the rule?
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We’ve embraced terms like swag and tchotchkes, because the terms are so commonly used.
It may be argued this contributes to the image of our industry as trinkets and trash.
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We may dislike it, but the proven effective branding strategies we offer have been devalued in many ways.
When we first added promotional products to our apparel decorating business many years ago, I was impressed with the promotional products industry’s focus on education, networking and creativity.